Thursday 17th of January 2019

The Information Revolution

Making your website really work for you

Most companies have a website nowadays, but how many of these companies are using their website as a sharp instrument in their marketing & sales toolkit?

This one day course is designed for business managers. It is not a technical course for webmasters or web designers.

The course will uncover the incredible marketing opportunities available today through the web and how the Internet can be made an integral part of the overall PR & marketing strategy for your company.

The course will look at the following topics:

  • What is marketing and how it is different to sales
  • The essentials of an effective marketing plan
  • How does the internet fit in the marketing space
  • Different types of websites and their uses
  • How to use business objectives to shape your website
  • Information syndication and how this can boost your marketing & sales
  • Pros and cons of content management vs. webmaster centric website
  • Putting your website to work


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