Thursday 17th of January 2019

The Information Revolution

What is PR and why do I want to use it? PDF  | Print |  E-mail

PR offers several unique qualities, it is all the activities that an organisation does to communicate with target audiences.

  • PR is very believable: news stories, features and events seem more real and believable to readers than ads do
  • PR can reach many prospects who avoid salespeople and advertisements, since the message gets to the buyers as ' news' rather than as a sales-directed communication
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